On October 5, The Philadelphia Affiliate of Susan G. Komen for the Cure®, teaming up with NFL Alumni Philadelphia Chapter Cheerleaders and UnitedHealthcare of Pennsylvania, launched the organization’s first-ever viral video, created to generate breast cancer awareness on a worldwide stage, as well as raise significant funds to empower the local and global breast cancer movements. Cindy O’Barr, resident of Medford, was one of more than 130 former NFL cheerleaders who made the “Team Ra-Ras Kick Breast Cancer” come to life and is now part of the viral video sensation that generated more than 300 views within the first two hours of officially being launched.
Set to “Do You Remember” by Pop and R&B sensation, Jay Sean, Philadelphia-based UnitedHealthcare of Pennsylvania is the exclusive sponsor of the video and will donate 10 cents to the Komen Philadelphia Affiliate each time it is viewed online, up to a total of $100,000. The goal is to drive at least 1 million views of the video before the end of this year. Everyone is encouraged to participate by viewing “Team Ra-Ras Kicks Breast Cancer” at www.KomenPhiladelphia.org/Video.